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Why You Should Not Be Scared of Consumer Reviews
I know I sound like a broken record at this point, but it’s clear that consumers are having a much larger impact on the way brands are both built and shaped. Whether they loved your show or hated it,...
View ArticleGreat News for Broadway and Las Vegas – Airlines Bringing Online And Mobile...
Between the stale pretzels and the dixie cup of water, there’s some new entertainment making its way on to your future flights. It’s Internet access! This has been discussed for quite some time but it...
View ArticleA Gutsy Move From Print to Online
With so much money spent on advertising in print for live entertainment, I saw this article to be particularly interesting. In what I would suspect will be an increasing trend, The Capital Times, one...
View ArticleNewspaper Begins Focus on Hyperlocal Content
So, it’s old news that print advertising is rapidly on the decline. At least the NY Times can begin charging admission for people to climb the Times building if things get ugly (full page rates get you...
View ArticleCollege Students Choose the New York Times
On a recent survey to Columbia University students who bought Broadway tickets, of 201 surveys completed, the leading source people selected as to what they read to learn about theatre was the NY Times...
View ArticleMarketing to the Rich
Here’s an interesting story for Broadway marketers – particularly those targeting the younger slice of the traditional theatergoing market. According to a new research report, the more affluent you...
View ArticleHas the demise of print advertising hit its tipping point?
Here’s some morning trivia for your commute this week – pick up the NY Times this Wednesday and see if you can count how many active Broadway shows are no longer listed in the ABC listings. I won’t...
View ArticleDoes Print Really Drive Online Readership?
With all of the recent changes in the newspaper industry, a new question is being asked as many begin to expand their presence online – does a print edition drive significant online readership? Last...
View ArticleIs the End of Free Online News Near?
So, there’s been a ton of buzz as of late about rumors of many of the major news publishers getting together, led by Rupert Murdoch, to discuss a larger strategy of charging consumers for online...
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You don’t have to reinvent the wheel. You just have to spin it.
Last week, the Hair Spin Team aka Press Department taught us all a lesson in how to get attention for our shows. Hair announced that they were having an open call audition for future replacements in...
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